“Hospital” is a scary word for parents and kids alike. Lurie’s has a stellar reputation for care. But rather than tout that, our team sought to tell a different story—those of actual patients. And in the process of sharing their challenges and triumphs, highlighting the everyday heroes that helped them along the way, Lurie’s was able to forge a more emotional connection with prospective patients and show them the level of care they would receive—firsthand.
Whether the story is about cultural change, politics or the latest sports, this campaign invites our audience to know more. Knowing more offers a chance to replace assumptions with understanding and serve as a source of empowerment, no matter which topic is being discussed. Knowing more also contributes to what we stand for as a company — because we are here to engage our communities by delivering trusted news.
Shopping for laundry detergent might be as boring as doing laundry itself. It can also be a little confusing- a pod, a sheet, beads? And not to mention it’s expensive as well. So how do you sell something in the laundry aisle that’s not detergent, fabric softener or even a static remover? That’s the problem we were tasked with when launching a new line of In-Wash Scent Boosters. The good news here is that the product works. For real. So we created a campaign that would break through the boring laundry aisle clutter and give people a whiff of something new and fresh.
The endless rows of color-coded detergent in the laundry aisle don’t exactly grab a shopper’s attention. So when the iconic orange bottle brand asked us to help promote its new Tide Plus Collection, we found a simple way to draw shoppers in, externalize each benefit and give shoppers more of what they love.
While news can be serious, a subscriber's engagement with the brand doesn't have to be. We wanted to make sure that our welcome emails were not just informative but also light-hearted and conversational.
Light beer was brewed for summer, but with infinite options in the cooler, it’s become harder for brands like Coors Light to stand out. While other players painted their packs red white and blue or offered some leftover grilling program, we sought to celebrate the world’s most refreshing beer and its passion for the outdoors. We forged a first-ever scaled partnership with YETI, the world’s most innovative cooler brand to help ensure no matter where our drinkers took their summer, an ice cold Coors Light was always within reach.
There's an old saying "don't forget where you came from" and Coors Banquet holds that motto to truth. The Coors Family first laid roots in the shadows of the Rockies in 1873 and their flagship beer, Coors Banquet has been brewed in Golden, Colorado exclusively ever since. To pay homage to this, we crafted a campaign that gave drinkers across the country a distinctive taste of Banquet’s Golden heritage. Tools inspired by the brand’s western traditions drove features of Coors Banquet while also tipping a hat to its loyal drinkers.
Tide pretty much clotheslines the competition when it comes to clean, but when they decided to release a new environmentally-safer version of Tide they anticipated skepticism from shoppers. Their loyalist might think it wouldn’t clean as well since it was “green” and the eco-enthusiasts might think they were just “greenwashing”. Our challenge was to give all types of shoppers all kinds of reasons to believe in—and pick up—Tide Pureclean.
Corona is arguably one of the most iconic beer brands ever. Their consistent use of beach imagery as well as beach puns worked so well they never felt the need to deviate from them for over 20 years. However as the tides began to change in the adult beverage category Corona found themselves losing out on everyday drinking occasions and thus the Find Your Beach campaign was born. It was fresh, premium, and full of life. We had the unique opportunity that Creatives dream of
- make it look different.
